Examples of our work and impact
We identified targeted customer and brand growth priorities for a multi-brand hotel group and then facilitated alignment and agreement among global brand, business unit and commercial leaders.
We enhanced the strategies and plans of a global pharmaceutical company with customer insights to ensure optimal allocation of resources across the portfolio.
We strengthened the commercial approach of a global financial services company through skills, tools and metrics to build better business cases for customer initiatives.
We developed and implemented a new approach to medium & long term portfolio planning for an automotive company by envisioning the future world of customers, a decade ahead.
We mapped the commercial impact of shifting customer and stakeholder attitudes to implement a new communications plan for a global soft drinks company.