We have a track record of enabling product-oriented companies to become more customer-driven.

Luminous challenged and collaborated with each of us to get the most out of everyone.
— Head of Strategic Planning

Examples of our work and impact



Getting agreement on growth priorities

We established and agreed growth priorities among the commercial leadership team of a global multi-brand hotel group.



Improving the annual planning process through customer insights

We brought greater customer understanding to the annual planning process for a global pharmaceutical company.



Strengthening commercial capability and confidence

We enabled better building of business cases for customer initiatives, strengthening the commercial capability of a global financial services company.



Enriching the strategic planning process with foresight

We enriched the strategic planning process of an automotive company by creating evocative future scenarios to deliver for customers in the decade ahead.



Resolving strategic communications issues

We addressed strategic communications on the tough public health issue of child obesity for a global soft drinks company.


Key Fact

“Emotional motivators drive customer behavior... and are an important source of growth and profitability.”

- Harvard business Review