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I believe the key to cultural research is to take inspiration from unexpected places and challenge brands to sit with what feels a little uncomfortable.

Grace brings cultural insight and semiotic analysis to our projects. She helps organizations understand how the cultural tides are moving, and what this means for individual brands and industries at large. She shows clients the most effective communication strategies they can leverage to speak to consumers, customers and industry professionals in a way that resonates meaningfully.

Experience and achievements

As an independent researcher, conducted cultural and semiotic analysis for clients across a variety of cultural, category and consumer contexts
As Senior Futures Analyst at Pearlfisher, researched and interrogated complex cultural, category and consumer contexts to explore in-depth futures themes and emerging trends
As Project Director at Space Doctors, conducted cultural research and used semiotic methodology to evaluate communications and cultural trends for global brands and organisations - including P&G, Unilever, Boots, Microsoft, Reckitt Benckiser and Nestlé
Graduated with a 1st Class BA (Hons), in Visual Culture, University of Brighton