Lived Experience Guide

The lab is where ideas start, but how they work in real life is what matters. Too many biomedical innovations fall short because they don’t account for real-world behaviors.

In biopharma and medtech, authentic insight - gained through patient and caregiver voices and lived experience - is what drives competitive advantage.

This guide is your starting point to bridge the divide between lab and life, so your breakthroughs don’t just launch, they last.