CASE STUDY
Patient-centric business planning - Breaking down silos
Our engagement brought new energy and rigor to the business planning process, and led to greater collaboration across medical and commercial teams.
CLIENT
Global pharmaceutical company
CHALLENGES
How do we de-silo our business planning process to ensure we deliver impact on both health and business outcomes?
What organizational capabilities do we need to build and codify – including tools, practices, and processes – to consistently apply a best practice, patient-centered approach?
Our work
Identified best practices
Collaborated with functional leaders in medical and commercial across business units to identify patient-focused best practices.
Designed the process & tools
Created a cross-functional business planning approach that puts the patient at the center, including a robust assessment of market dynamics, brand performance, and the development of strategies and tactical plans based on insight.
Built capabilities
Facilitated situation analysis, insight generation, strategy development and planning workshops around the globe, across business units.
Our impact
All functions are more focused on understanding customer needs and motivations and how they interact to drive patient & business outcomes.
Commercial and medical teams have more confidence that their activities and programs are aligned, support providers, and address the needs of patients.
There is greater collaboration across the organization during activity planning resulting in ideas that enhance the patient, caregiver, and provider experiences.
All regions and business units apply the same process, leading to more rigor and consistency.
— Head of Strategy & Planning, North America